the campaign:

Amanda worked with bareMinerals to help promote the launch of their new skincare line in collaboration with a group of 10 high-quality lifestyle bloggers. Each blogger received the new skincare line and was tasked with creating a compelling blog post incorporating the product in an authentic way. Themes included skincare resolutions for the new year, healthy skin tips, winter skincare and more.

The Content:

Explore some of the beautifully photographed and well-executed content:
Could I Have That

The Results:

The content was extremely successful, doubling the industry standard engagement rate and providing bareMinerals with high-quality traffic & sales.